Starcraft was left to take over the classic multiplayer RTS genre in some parts of the world, and Diablo carved out a hack-and-slash RPG subgenre with its loot and different classes. Its transition into World of Warcraft and Hearthstone shaped the history of both MMORPGs and digital card games, and competitors like Final Fantasy 14 and Legends of Runeterra wouldn’t be what they are without them. Warcraft: Orcs & Humans revolutionized real-time strategy games, and made multiplayer, among other things, become genre staples. Every Blizzard franchise is known for its interesting world and characters, and for being hugely influential in its genre. It also helps that Blizzard has a pedigree to draw on, particularly with regard to brand-new IPs. Even once the game is properly revealed, it will be full of new sights and mysteries that will keep potential fans guessing. The game’s almost total lack of information will inspire theory-crafting throughout its development, and constant discussion is good for spreading awareness. There are more people playing video games now than there were even a few years ago, and many will want to check out this new IP. Established brands are important in drawing in existing audiences, but new IPs have a chance to make a much bigger splash on launch.
The simple act of detaching its new survival project from its other IPs will draw a lot of eyes to Blizzard’s new game.
RELATED: How Xbox Can Assist Activision Blizzard IPs Like Call of Duty, Overwatch A New World Brings New Opportunities Establishing a brand-new world to enter a well-established genre is a risk for Blizzard, though it has its benefits. This game will tackle the survival genre on PC and consoles, and will play host to a fresh universe. That came out in 2016 and codified the hero shooter genre, and it has taken until now for Blizzard to decide to tackle another new IP. Any time Blizzard announced a new game in the past two decades has been a major event, and the announcement of its latest IP Overwatch shocked and amazed the industry. It comes as a shock these days when an established massive company announces that it is working on an entirely new AAA property, and Blizzard’s name makes this instance hold more weight than most. It seems like the company is betting on this, as just a week after the Microsoft news, Blizzard has announced that it is hiring for a brand-new survival IP. With several projects including Overwatch 2 and Diablo 4 being deep in development, and the future of World of Warcraft looking uncertain, such a massive shift in power could be just what Blizzard needs to get its projects moving again. Already embroiled in legal troubles and controversy alongside its parent company Activision, the pair were also just acquired by Microsoft. It’s only the beginning of 2022, and Blizzard Entertainment is already looking to have its most eventful period in years.
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